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LOGIC BEHIND DESIGN
a brief introduction

what2design is aware of the rapid changes in technology, the implosion of media and the explosion of new ideas in the market place. With this convergence of media, the need for branded content becomes critical. Be it a logo, website, brochure, e-newsletter or television commercial, clients need a strategic brand vision that communicates a uniform message across all spectrums of media.

With this need in mind, bolstered by a love of branding and design along with the talents and experience that perfectly complement one another, the founders (Steve and Dave) decided it was time to form a company that answers the critical question:

what to design?

We hope to answer that question for you.



WHAT WE ARE
company profile of what2design

what2design is a boutique design shop that focuses on creating distinctive and effective brand identities. Whether our clients are a business or individual we create an identity designed to accomplish their specific goals. We work closely with our clients to define those goals and develop a clear strategy to achieve them. Once the strategy is set, we develop a creative framework that melds a distinct verbal promise with unique visual cues such as color, type and various graphic elements.

We execute the framework across the whole range of customer contact points — from logo, signage, stationery and business cards to web site, advertising, e-marketing and promotional materials. Once the identity is developed, we work with our clients to make sure the brand is consistent in clearly delivering its intended message and achieving its desired goals.


HOW WE DO IT
the method behind the finished product

In order to deliver the best creative solutions possible, what2design applies a systematic creative process to every project. The goal of this process is to deliver the maximum benefit to the client using the most efficient and effective methods possible.

As we gather and apply information, we maintain open lines of communication, which are essential to understanding our clients’ objectives. We respect our clients and work alongside them through the whole process to create the highest quality product and deliver the precise creative solution that they require.


WHAT WE DO
passion, design and technology

To put it simply, we are the brand police. Whether a client is starting a company or is an established entity, a visual identity exists. This identity, composed of font selections, color choices and stylization of imagery, must remain consistent across all mediums in order to build brand equity, increase marketplace visibility, and create brand recognition.

any piece of pulp, plastic or pixel that what2design creates, applies to these rules and regulations of consistency. Be it a corporate identity, web site, logo, business card, brochure, signage, banner ad or newsletter, what2design will create it and enforce your brand.

Fortunately for clients, what2design is quite passionate about the job that has to be done. what2design lives, breathes and enjoys design. This passion, coupled with solid design principles, an eye for detail and an awareness of current visual and technological trends help what2design deliver high quality work that stands out.


2012 what2design, llc | info@what2design.com